BD in professional services is not a mystery. But it is frequently treated like one, something that certain people have a gift for and everyone else just has to muddle through.

That's not true, and it's not a useful way to build a firm.

I've spent 25 years in this world. I've led BD functions at some of the largest professional services networks globally and coached everyone from newly promoted associates to senior partners. What I know is this: when people understand BD as a skill rather than a personality trait, and build it in a way that feels genuinely theirs, it stops feeling like an imposition and starts feeling like part of how they work.

That's the shift I help firms make.

Business Development

Group of women sitting at a round table during a meeting or conference, with beverages, snacks, and cards on the table.

How we work together

  • Firm-wide, practice or industry-level. I work with you to develop a focused, executable plan that people actually own. That means combining stakeholder conversations, market insight and your team's own knowledge into something real, not something handed down from above.

  • One-to-one coaching at any level, tailored to the individual and focused on outcomes. Practical and accountable. People leave with things they can do, not just things they understand.

  • Mapping every touchpoint from first contact to long-term relationship. The goal is to help your people see that how they show up throughout a matter is itself a BD tool. Deep-dive work on the moments that matter most: proposals, client listening, cross-selling and key client reviews.

  • Review and strengthen your proposals process. Support on a major opportunity. Or build a new framework for managing your pipeline from identification to post-pitch debrief. Practical, not theoretical.

"She intuitively gets BD and translates that into smart strategies and practical actions."

Olivia Gadd, Executive Coach

“Sarah delivered a business development workshop for our law firm, and her impact was immediate. She brings incredible energy and creativity to every session and has a real talent for making business development feel approachable and authentic, not just another item on the to-do list. I'd highly recommend Sarah to any team looking to bring fresh thinking to business development.”

Emma Richmond, Managing Partner, Whitney Moore

“Sarah has deep knowledge and real world experience of professional services, business development and understands the structures and approaches that work.”

Paul English, CEO, CLA Global

Get in Touch

Want to make BD something your people actually own?