Leadership by design, not inheritance.
I’m Sarah Croot and I help leaders in professional services lead from who they actually are - not who they think they're supposed to be - and create the space for those around them to do the same
What I do
II'm a leadership consultant, coach and facilitator with over 25 years in professional services, spanning Magic Circle law firms, Big 4 and global professional services networks. I work with firms who want their people to lead with confidence, authenticity and real impact. Not by handing them a script, but by helping them build something that's genuinely theirs
Three strands, often overlapping:
Leadership & engagement:
Helping leaders build leadership deliberately, with real clarity about who they are and what they stand for. One-to-one and group coaching, programme design and leadership development built around the individual, not a template. Find out more.
Speaking & facilitation:
Keynotes, offsites and bespoke programmes designed around your culture, not a generic model. The kind that create real conversations and don't evaporate by Monday morning. Find out more.
Business Development:
The specialist strand most leadership consultants don't bring. Making BD something people own rather than something done to them. Strategy, coaching and skills, for firms where growth depends on relationships. Find out more.
“Sarah is a positive and high-energy leader with very strong motivation skills. She is highly collaborative with a broad network and has earned the respect of senior leaders globally. She often asks the difficult questions and is not afraid to challenge the status quo. She is also a great speaker and facilitator of large groups”
Jason Ramey, CEO, Kellogg & Sovereign Consulting
“I have worked on numerous occasions with Sarah over the past couple of years, across a range of projects, including designing and presenting training workshops and delivering a programme of BD-focused coaching sessions to a global lawyer population. Sarah is unfailingly engaging, positive, wise and professional and brings with her a wealth of valuable experience.”
Charlie Radcliffe, L&D Professional, Global law firm
"When leading events and conferences, Sarah consistently demonstrates a confident, supportive, committed, and empathetic presence. She possesses a remarkable ability to engage and captivate audiences whilst guiding discussions in a manner that is both personal and deeply enriching."
Tania Ferreira Osorio, Partner, pbbr Law Firm
Ready to do this differently? Let’s talk.
Every engagement starts with a conversation. Tell me what you're trying to achieve and we'll work out what that means in practice.